iTunes has grown into more than a player for “tunes”. Now it handles movies, television shows, podcasts and more. It also serves as a syncing tool for now a phone with contacts, calendars ringtones etc… So we know that iTunes has become more of a “allMedia” program. The name “iTunes” does not suffice and the question is, what is in Apple’s plans for its media side in terms of branding? I hope they change the name for iTunes to something more fitting because it becoming unclear what they are doing with iTunes as a brand. Lets take look at a snafu on Apples part.
The dialogue states that I am purchasing music, when indeed I am purchasing a TV show.
This dialogue correctly states that I am purchasing an item or items.
This is just one many different dialogues that passed through the ranks at Apple. A very good friend Daniel Wilson starting pointing out some to me and it actually shocked me how some simple things can pass by some great minds. The fact remains that Apple will have to address the this issue. iTunes is a wonderful application, I use it everyday. It still needs to be improved and rebranded.